Kentico says AIRA adoption nearly quadrupled in early 2026

Kentico reported strong first-half 2026 growth in adoption of AIRA, its AI marketing assistant, after expanding the product with an Agentic Marketing Suite and four specialized agents. The company says marketers are using the tools more deeply to speed content operations while keeping governance and brand control in place.

Why it matters: - Kentico’s adoption gains suggest marketers are moving from AI testing to routine use inside content and campaign workflows. - The growth matters because Kentico is positioning AIRA as a way to scale marketing output without giving up governance, approvals, or brand consistency. - Faster multilingual publishing, optimization, and campaign support can help teams reach more markets with less manual effort.

What happened: - Kentico reported that customer adoption of AIRA nearly quadrupled in the first half of 2026, with growth of 292%. - Monthly active customers rose 220% during the same period. - Customers using three or more AIRA capabilities each month increased more than fiftyfold. - The company said the growth followed the launch of the AIRA Agentic Marketing Suite and four specialized AI agents early in 2026. - Dominik Pinter, Kentico CEO, said organizations are seeking practical ways to apply AI across the marketing lifecycle.

The details: - AIRA is built into Xperience by Kentico and provides AI support for content strategy, creation, optimization, and governance. - The new Agentic Marketing Suite includes four agents: Content Strategist, Customer Journey Optimization Specialist, SEO & GEO Specialist, and Campaign Manager. - Content Strategist audits structure, taxonomy, and messaging against brand standards and produces reusable scorecards. - Customer Journey Optimization Specialist provides in-context recommendations to improve campaign performance and ROI. - SEO & GEO Specialist optimizes metadata, structure, readability, schema, and AI extractability. - Campaign Manager uses brand intelligence and historical performance to tailor recommendations. - Kentico said the suite keeps human review at the center of decision-making. - AI-powered translation is one of AIRA’s most used capabilities, helping teams localize website content and marketing assets across multiple languages. - Debbie Tucek, Vice President of Product Management, said marketers need intelligent assistants that reduce the time required to plan, create, and execute campaigns while improving insight into performance.

Between the lines: - The growth suggests AI use is deepening inside established customers, not just expanding to new ones. - Kentico is differentiating AIRA from standalone AI tools by tying it to existing governance and approval workflows. - The emphasis on translation, optimization, and campaign management points to practical use cases rather than generic chatbot-style assistance.

What's next: - Kentico is continuing to expand AIRA as part of its broader AI roadmap. - The company is likely to keep pushing the Agentic Marketing Suite as a core part of its marketing platform strategy. - Kentico directs readers to learn more about AIRA and the Agentic Marketing Suite for additional information.